JAG

Scope: This project is located adjacent to the Chinese Theater in Hollywood, an iconic building and symbol of a time when Hollywood Boulevard was filled with crowds going to the movies, shopping, dining, and walking.

Our goal was to complete the western end of Hollywood Boulevard where the majority of activity takes place and to make the space deferential to the existing landmark. The building is sited and designed for a maximum amount of public space on three levels, including the roof terrace.

The interior is a continuous circuit of movement culminating in a public plaza on the roof. The interior will be narrative of historical and contemporary people captured in ‘wax portraits’ urbanistically the multi-leveled public spaces will enhance and amplify the street life as it ascends to the roof plaza.